Why are Chinese warehouse videos going viral?

If you've spent any time on TikTok lately, you might have come across videos from people claiming to be Chinese warehouse operators selling products directly to consumers. These videos, part of a trend called "TikTok Warehouse," promise to deliver products from well-loved brands for a fraction of the usual retail price. In today’s podcast, we're going to explain what's happening with this trend, why it's controversial, and if it has fundamentally changed the relationship between retailers and consumers.

Hosts: Zara Seidler and Sam Koslowski

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